The backdrop for the logo was prepared by design agency M8. It is in its entirety a pattern of crystals or elements that go from ice and mountains to rock and snowmelt to plants and moss to paths and tracks to sticks and children's needles. In this way, we give the illusion that it is nature that is the basis for our company and that we are a year-round company.
Based on this year-round backdrop, we source individual elements or independent crystals that are used around notices or images as narrower paths through themes and notices.
This anchoring in nature is reflected on our websites, and on and in our houses.